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AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
- 28articles · 30d
- 12+ hour agolatest article
- Aug 16, 2026earliest in window
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- 373avg words
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News
Google???s Bidding Change Proves Agentic Advertising Has An Agency Problem
2+ week, 12+ hour ago (901+ words) By Toni Poulain, Goodway Group The industry’s first reaction was to debate whether this is a cash grab. The more consequential question is why the buy side remains so smitten with the idea of handing maximum control to autonomous buying…...
Linear TV???s Biggest Barrier Isn???t Audience. It???s Agency Economics
3+ week, 6+ day ago (884+ words) The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and optimization are harder to execute…...
Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads
3+ week, 6+ day ago (885+ words) The most lucrative advertising strategy doesn’t have to be particularly expensive or high tech. Rather, having a product that’s so good people can’t stop talking about it is the preferred approach for some brands. Of course, relying on word of…...